Thursday, July 08, 2010


The LeBron-A-Thon has almost reached the climax and it could not have come any sooner. This media driven hype factory has been more aggravating then the annual Brett Favre saga that we have to sit through every year. Now, on the plus side with other terrible events going on like the world cup, at least some of the focus has been deflected from it.

So tonight is the night that it is all to go down with an hour long "Selection Show" on the ‘Mother Ship’ aka. ESPN. This is an unprecedented move for a free agent to take up an hours worth of network programming to make an announcement of this nature. They say that the money raised will be going to the Boys and Girls Club of America. A transparent attempt to cover a narcissistic, self indulgent, 1 hour infomercial. Nothing says needy kids like The Boys and Girls Club in Greenwich Connecticut. If you wasn’t to help the kids donate some of your millions that you are going to make under this new contract or better yet some of your time. Not everything needs to be a sceptical. If you are trying to grow a Global Brand in LeBron Inc. This type of behavior and action is not going to help public image.

The other 2 big players were Dwayne Wade and Chris Bosh. Wade seemed to do things right and did his other meetings with other teams but didn’t make a show of it. Bosh on the other hand took a camera crew to his interviews with all the teams for a documentary his production company is going to make. That with all the tweets and what not was aggravating but not to the level LeBron took it. Wade and Bosh have decided to land in South Beach with the Heat so at least that ended that. Now if James goes there it will be interesting to see what other pieces they add to them to take a run at some championships.
Question: Does Will Smith make some money on royalties tonight when Lebron grabs the Heat Hat and "I'm going too Miami" starts playing and the light show and confetti begins?

It is funny that at the end of the day, if all 3 end up with the Heat that the one that was the quietest and most professional will be the leader of the team. Make no mistake this is WADE’s Team. If LeBron wanted to be the Michael Jordan type guy he would be the leader of his own team like Mike was, like Kobe is, not just a complementary All Star and maybe talent wise one of the best ever but not the face of the team.

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