So the Super Bowl is over for another year, the TV event of the year is over, but there is still an issue that needs to be touched upon and that is the TV coverage itself. Being in Canada there is an issue that arises and it is usually forgotten not long after the big game and that is the CRTC regulations that switch the feed that we get here. The game was shown in the US by NBC, the pregame started early on the network and continued through until the end, however what we got was NBC via CTV. CTV is a fine network but if I want to watch NBC I should be able to watch NBC. I have a satellite dish and even pay extra to have a second NBC western NBC and to not be able to watch it is annoying at best.
Part of the fun of the Super Bowl is getting to watch the new commercials that command in excess of $2.5-$2.9 million dollars for a 30 second spot. When, because of the switch of the feed we in Canada miss out on a good portion of them. One redeeming factor is that with the internet now we can see these online after but that is a minor victory. When I am watching the game on a clear TV maybe I don’t want to watch these commercials on a smaller computer screen at a lower quality later on. Maybe I don’t want to search to find this content and there is a pretty good chance that without a list I don’t know what to look for, which companies are advertising and where I can find the best quality ones.
Possibly the most aggravating issue is that the Canadian commercials that we get are Canadian Tire and Tim Hortons on a continuous loop. When they aren’t good in the beginning, repetition doesn’t make them better.
We were able to avoid this issue with the Olympics because CBC and NBC had in dependant coverage and their own crews (I understand the economics of the simulcast but it is all about choice) so it was separate and we were better for it as we had more choice
This isn’t just a Super Bowl issue as it happens not only for simulcast sporting events but for drama’s and sitcoms that are shown at the same time on both the US and Canadian channels. It is good that there are standards to keep Canadian culture and content on the airways but when you are paying for one thing having at least a choice would be nice.