Wednesday, June 03, 2009

Rodney Dangerfield Gets More Respect Then The NHL

Could you ask for any less respect then what NBC is giving/has given to the NHL and the Stanley Cup Playoffs? They force the league to play 2 games back to back for the first time since the 1950’s. They have them start the series with virtually no rest for the teams who earned the right to play for the cup. They only show the first 2 games at which point they decide to hand over the broadcast to Versus for games 3 and 4. These are usually critical games when trying to decide a champion so one would think they would want to show that. Being on Versus where all year they struggled to get people to tune in. 1) because it was hard to find and 2) because it was so limited to how many subscribers actually had access to the channel through their cable or satellite providers.

While game 3 was being played, somewhere in the states on a channel nobody knows exists NBC was airing an episode of "I’m a Celebrity Get Me Out Of Here" and a non time sensitive special on Inside the Obama White House. NBC can not claim that it had any better programming that forced the games out of a prime time network time slot, there was no need for these shows to be on instead. They caught a break that Pittsburgh won game 3 and prolonged the series at lest enough for one more weekend broadcast.

Can you imagine if FOX decided to put the World Series on FX because they wanted to show an episode of "I Want To Mary A Millionaire" and an old rerun episode of the X-files. People would be up in arms. Maybe if CBS decided to put the Super Bowl on the Food Network instead (football... tail gating it is a perfect mix). It would never happen. Partly because the leagues wouldn’t bend over like the NHL does, actually respects the league and the game and because they actually pay to broadcast these games where as the NHL gets virtually no money and little or no exposure from NBC and Versus coverage. For the greater good it looks like the league needs to go crawling back to ESPN and pray that they can get something...anything and not come out looking like amateurs.

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