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While game 3 was being played, somewhere in the states on a channel nobody knows exists NBC was airing an episode of "I’m a Celebrity Get Me Out Of Here" and a non time sensitive special on Inside the Obama White House. NBC can not claim that it had any better programming that forced the games out of a prime time network time slot, there was no need for these shows to be on instead. They caught a break that Pittsburgh won game 3 and prolonged the series at lest enough for one more weekend broadcast.
Can you imagine if FOX decided to put the World Series on FX because they wanted to show an episode of "I Want To Mary A Millionaire" and an old rerun episode of the X-files. People would be up in arms. Maybe if CBS decided to put the Super Bowl on the Food Network instead (football... tail gating it is a perfect mix). It would never happen. Partly because the leagues wouldn’t bend over like the NHL does, actually respects the league and the game and because they actually pay to broadcast these games where as the NHL gets virtually no money and little or no exposure from NBC and Versus coverage. For the greater good it looks like the league needs to go crawling back to ESPN and pray that they can get something...anything and not come out looking like amateurs.
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